Abela embraces e-commerce
Mita Srinivasan
10x Industry

Abela embraces e-commerce

Goes online for consumers with delivery in Dubai with a wide range of its signature products; Abu Dhabi delivery on the cards

B2B caterer, Abela & Co has launched its new e-commerce platform, Abela Online, making its signature products accessible to consumers in Dubai. The choice of meals includes a wide range of homemade snacks and appetizers, Arabic mezze, soups & sauces, gourmet pies & quiches, meatballs & burger patties, frozen meals and desserts, all made by a team of highly passionate and award-winning chefs, with free next day deliveries on orders above AED 100 in Dubai. Orders to Abu Dhabi will be available soon.

Brian Gambin, Head of Business Development of Abela & Co, said, "Abela & Co’s digital platform was built in partnership with a global leader in the digital space, ensuring that simplicity, accessibility and speed remain at its core. Customers can now conveniently explore all of our products via desktop, tablet or mobile and place an order without leaving their homes.”

Hygiene, food safety and quality controls remain Abela & Co’s number one priority and using advanced technology and an expansive R&D arm, the company can ensure the nutritional integrity of its products. Its food safety management system is ISO 22000:2018 certified ensuring that its products are consistent and of the highest quality and standards.

According to a statement from the company, Abela & Co is well placed to meet the requirements for safe and contactless delivery of good quality food with a fleet of over 100 Dubai Municipality-approved temperature-controlled vehicles.

With its roots in contract catering, Abela & Co’s presence spans multiple sectors including corporate offices, healthcare facilities, industrial, oil & gas, retail, hospitality and education, producing over 45 million meals a year, employing a team of 2,000 creative individuals and operating four central production kitchens across the UAE. In March 2019, the company opened an additional 4,000sq.m. state-of-the-art central processing unit, which produces many of Abela & Co’s signature products, most of which will now be available online.